Noel Clancy, from Kilworth, Co. Cork was used to a family life full of chatter and laughter. All that ended on the morning of 22 December 2015, when his wife Geraldine and daughter Louise were hit, when driving into Cork city, by an unaccompanied learner driver. They were killed, and Noel was forced to pick up the broken pieces. His message is that if you let a learner drive unaccompanied, you’re putting them, and everyone on the road at risk.

Ciarán Treacy was just four years old when the car he was travelling in with his mother Gillian and brother Seán was hit by a drunk-driver. Ciarán died as a result of the collision while Gillian was left with devastating injuries. Ciaran’s parents Gillian and Ronan have worked tirelessly over the past year on this campaign. We commend them for the incredible bravery and strength of character they have demonstrated in sharing their story and giving us a glimpse of the weight this loss had has had on their lives. This year, our Crashed Lives campaign returns to focus on drink driving. A report we launched earlier this year showed that alcohol contributed to 38% of collisions between 2008 and 2012. When we looked at driver and rider deaths only, alcohol was a factor in 29% of these collisions. In this period, drink-driving claimed the lives of 286 people, a shocking loss of life. This advertisement further aims to demonstrate the ripple effect that a collision such as the tragic one experienced by the Treacy family has on all who knew 4 year old Ciaran. As the reality of a Road Traffic Collision is that it's not one or two or three lives that get destroyed at the scene of a car crash, but 10, 20, 100 lives - and not just for days, months or years, but forever. Crashed Lives is a road safety campaign featuring true life case studies in which people speak about the consequences of a crash or about the loss of loved ones in road collisions. Please see further information on the campaign here: http://bit.ly/2gG3eZP. It’s never just one life. Never EVER drink and drive.

Crashed Lives is a road safety campaign featuring true life case studies in which people speak about the consequences of a crash or about the loss of loved ones in road collisions and how it has changed their lives forever - and robbed everyone of their dreams.

James Nash was from Kilworth in County Cork. He was killed on the 5th of February, 2000. He was 19 years of age That night, on the N8 north of Fermoy, he was walking home in the dark when he was struck by an articulated lorry and instantly killed. "Everything was coming right for him", says his father, Jim, recalling that his son was training to be a chef. "If only he had worn a visibility jacket that night."Crashed Lives is a road safety campaign featuring true life case studies in which people speak about the consequences of a crash or about the loss of loved ones in road collisions and how it has changed their lives forever - and robbed everyone of their dreams. The first 'Crashed Lives' ads were launched in December 2007 and a second series followed in December 2008. The new series of ads includes three true life accounts and features Siobhán O'Brien, Marjorie Flood and Dr Áine Carroll who share their story of how the consequences of road crashes have affected their lives.

Crashed Lives is a road safety campaign featuring true life case studies in which people speak about the consequences of a crash or about the loss of loved ones in road collisions and how it has changed their lives forever - and robbed everyone of their dreams. The first 'Crashed Lives' ads were launched in December 2007 and a second series followed in December 2008. The new series of ads includes three true life accounts and features Siobhán O'Brien, Marjorie Flood and Dr Áine Carroll who share their story of how the consequences of road crashes have affected their lives.

Crashed Lives is a road safety campaign featuring true life case studies in which people speak about the consequences of a crash or about the loss of loved ones in road collisions and how it has changed their lives forever - and robbed everyone of their dreams. Here Dr. Gerry Lane, Consultant in Emergency Medicine in Letterkenny General Hospital, details the catastrophic consequences of not wearing your seat-belt.